NaluSEO was founded by Dean Colomban, an IT Consultant with over 15 years of experience helping businesses reach their maximum potential. Business owners he worked with began to reach out after other bad SEO companies had increased their impressions but not the click-through. With little to no new business to show for the money they spent, they were disappointed, to say the least.
Bad SEO Can Ruin Your Brand
Some SEO companies and bargain bin bad SEO experts create Private Blog Networks (PBN) links, as at first, it may appear these backlinks are legit. However, these bad SEO services may do irreparable damage to your website as Link Farms, Blog Commenting, and PBN are frowned upon by Google and other search engines.
In fact, “Private blog networks are a great way to get your site penalized“. Google views these bad SEO link building strategies as spamming techniques. Doing so with a Blackhat bad SEO Expert can permanently remove your website from Google search. Nalu SEO advises you to check the credentials of the SEO service provider so you can avoid such bad SEO practices.
Repairing Bad SEO
“Businesses want their phone to ring. Once we were brought on we quickly discovered most SEO companies use bad SEO tactics. Random keywords and backlinks to increase impressions but they aren’t a match for the business. They use what we like to call a “Catch-all technique” using keywords that make your business appear in may random search results, however, this is useless to the growth of the business.” – Dean
When taking over other companies’ bad SEO we make the impressions decrease first. By eliminating bloat and focusing on finding the right keywords we almost immediately see an increase in click-through and sale conversions. This results in more contact us form leads and phone calls because they are now making the “right impressions, not the most”.
Example from a recent NaluSEO client. Disappointed with the 2 years spent paying an SEO company that was using bad SEO tactics. This small local business had 32K in impressions and only 97 clicks. The Click Through Rate (CTR) was extremely low at 0.3%. See below.
Once Nalu SEO took over it became our mission to target the right audience to repair the bad SEO. For this, we used a new domain and moved the site so we can truly track the results. We repaired the SEO and the click-through rate went from 0.3% to 1.9% in under 3 months with only 3K impressions and the phone was ringing, go figure. This results in more contact us form leads and phone calls because they are now making the “right impressions, not the most”. See the image below.
Avoiding Bad SEO
Cheap SEO experts and companies offer your business inexpensive, ineffective, and simply bad SEO services. While your company can easily acquire these services, you rarely get a return on your investment. In fact, it often costs even more to repair the damage of bad SEO. This is because cheap SEO experts and local agencies save on critical components of a successful local SEO strategy.
Looking for an affordable SEO expert for your business?
With a high customer retention rate, Nalu SEO is a solid choice for local businesses looking for affordable local SEO experts and services near you. Our team is made up of technology experts and digital marketers that specialize in organic search and who run competitive, results-oriented campaigns that can help your business increase profits.
Ditch the bad SEO and tactics that can ruin your brand and put your company on the path to growth by contacting us online today. To learn more about our search engine optimization services, talk to our experienced strategists about your business, budget, and goals today!
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