Best SEO Blog on the InternetCongratulations you found it... and it wasn't hard to find now was it?
Optimizing your website should be an iterative process if you want your business to achieve optimized visibility. Unlike brick-and-mortar stores that depend on a single geographical location, SEO is centered on local keywords, often referred to as local SEO. And this is the key to driving your search rankings to new heights that’ll ensure a flurry of customers in your location. Four out of five potential customers use online search to find local information. You may be missing out on 80% of your potential customers if your business is not relevant.
In this Blog Post I discuss tricks that will help you get your brand the visibility it deserves in 2020.
Nalu Services believes there is an injustice in the world and unfortunately, many people have not been exposed to the statistics and facts that plague the criminal justice system. The senseless and tragic death of George Floyd has shined a light on it, however, the...
Since the introduction of the internet, marketing, sales and business have changed drastically. The ease with which your business is found online by potential customers influences your sales volume in no small way. The reason for this is that every kind of business can be sold online, and potential customers are not interested in putting any extra effort into finding you, and they really do not have too. A quick search on Google should give them all the information they need to decide whether or not to transact with you.
Reports by Google show that 47% of local searchers now request for local information and the search results influence their purchasing decisions. So, rather than search for “best Pizza near me”, searchers – potential customers are searching for “best Pizza agency in Philadelphia”, and Google produces a list of Pizza Places in that area. According to Google, 92% of local searchers prefer to transact with businesses found on the first page of search engine results because they feel that these businesses offer more value than those found on other pages.
Now, the ultimate result of being found online is an increase in your customer base. And the means to an end of the increased customer base is a higher conversion rate, and conversion is equal to sales.
Let’s look at a few ways being found online can increase sales.
If you are not reaching the right audience, all your digital marketing efforts, from SEO to Video, Social Media, and Product Marketing will go down the drain. Finding and reaching the right audience gives you the opportunity to tailor your messages in a way that appeals specifically to that segment.
In this Blog Post I discuss;
1. Track Audience analytics, Referrers, Device usage data, Content, ect.
2. Know your competitors
3. Analyze your product/service
4. Build your audience persona
Are you getting leads and impressions but no sales? Master the art of converting online impressions and leads into sales. Tips to get visitors and leads to buy. Are you getting leads and impressions but no sales? Perhaps there is something wrong with your marketing strategy. The ultimate aim of every advertiser is to create conversions. These conversions usually are in the form of a sale.
Let’s look at a few ways to effectively turn your impressions and leads to sales.
1. Provide social proof
2. Offer free trials or consultation
3. Track your visitors’ mouse movements
Now that you’ve gained insights on how to maximize your local SEO, let’s explore the benefits of management tools with which you can improve your ranking. These tools include keyword research, business listings, citation finders, ranking trackers, schema creators, and...