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What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the designing, writing and coding of your website to attain a high rank on search engine queries for particular keywords or terms.

Why is SEO so important?

SEO ensures that your website is optimized to rank high in search engine results. Without high rankings, your website has a very limited chance of generating traffic. A professional SEO campaign can offer the best ROI by providing you with fresh, free leads

What are the most common local SEO tools that SEO experts use?

Facebook Pixel, Moz Local, Brightlocal SEO, Yext, Synup, are known as some of the very best in the market. However, no matter the tool or resource used, research shows measurable results are limited unless managed by an experienced SEO expert.

I’m not very knowledgeable about SEO terminology. How can I implement these strategies?

While a lot of people read a lot of SEO courses to become semi-professional at best, it is imperative to leverage the experience and resources of an SEO expert. They will provide insight into KPIs and current trends that works for your business. The ROI you’ll achieve will be manifold because little maintenance or renewals are needed, unlike paid advertising.

Does SEO mean that I will become less dependent on paid advertising?

Yes. Well-conducted SEO means growing organic traffic that becomes perpetual over time. When you hire an expert, you put your time to maximum use for only tasks that matter to your business.

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