So, you’ve just built a new website and you’re confident that Google will provide you with a consistent stream of organic (free) visitors.
Here are some tips on how to quickly rank your new website
But how are you going to get your brand-new website listed on Google?! What should I do first?!
Let’s crack this case!
I’ll show you how to quickly rank your new website on Google so that people can find you (rather than your competitors) and you can start making money.
How to get your new website ranked on Google
You must first have the appropriate mindset: you want your website to appear when someone searches for terms relating to your niche, business, products, or services on Google.
To do this, you must improve your site so that Google considers it high-quality and worthy of being ranked first. This is the essence of SEO (search engine optimization).
With a new website and an effective SEO approach, you will be off to a strong start.
Step 1: Start by doing keyword research
The cornerstone of SEO is keyword research. You must first determine the keywords you want to rank for, sometimes known as ‘targeted keywords.’
Consider which words best describe your company, what you do, and what you have to offer.
Predicting which term to rank for, on the other hand, isn’t always the best method. Yes, this is an excellent method for generating keyword ‘ideas,’ but you must also evaluate the search volume and competitiveness for those terms.
This will assist you in determining the keyword’s popularity and the difficulty of ranking for it.
Keep in mind that not all keywords are created equal!
Fortunately, there are numerous tools available to assist you in obtaining exact statistics on any specific phrase.
From free tools like Google’s Keyword Planner and Ubersuggest to professional (paid) tools like SEMrush and Ahrefs, there are a plethora of options available.
Also, keep an eye on whatever keywords your competitors are ranking for.
Competitors can provide valuable insight into what works and can aid in the development of your SEO strategy.
Make a list of potential keywords, then rank them in order of popularity and difficulty.
Step 2: Optimize pages for the keywords you want to target
It’s time to optimize your site around the keywords that best describe your business, have enough search volume, and aren’t overly competitive.
Optimize your home page for your main business keyword, your product/service pages for your specific product/service keywords, and so on. You see what I mean?
This procedure will assist Google in comprehending your website and pages, as well as determining which search phrases to rank you for.
Step 3: Ensure that the speed and performance are both high
Google places a premium on good performance and a great user experience. As a result, you must optimize your page to make it quick, responsive, and secure.
Google verified page speed as an important ranking element in 2018. According to Google, “loading speed is a crucial component of user experience,” making it “very important” for both Google and users. To test the speed of your website on desktop and mobile devices, use Google’s free Page Speed Insights tool.
Another of Google’s ranking priorities is security. And it’s understandable, given how important security is in today’s internet environment.
As a result, you must use an HTTPS connection to ensure that your site is secure.
Every site, new or old, should prioritize having a secure (HTTPS) connection. It’s critical for your website’s rating, as well as for establishing trust and trustworthiness.
Because Google and your consumers value security, make sure to set up a secure (HTTPS) connection before launching your new website.
Step 4: Help Google in finding and indexing your website
The procedures you’ve taken thus far have assisted you in optimizing your pages for your target keywords and ensuring excellent performance. However, in order for your new website to rank, you must assist Google in finding and indexing it.
You must ensure that Google bots can find your new site and crawl each page in order for them to understand the content and index it.
Step 5: To increase traffic, create and optimize content
Create a blog area for people looking for informational keywords to gain higher ranks and traffic to your new site.
Lists, comparisons, checklists, and how-to instructions (like the one you’re reading now) are all examples.
Visitors who are in the early phases of their buyer’s journey can be attracted to your blog postings.
Guess who they’ll go to first when they’re ready to buy if you can rank for these keywords and produce great content — you!
Conduct keyword research to discover what your potential clients are searching for. Consider what queries clients could have and what problems you might be able to assist them with.
As previously indicated, use tools like SEMrush and Ahrefs to determine search volume and difficulty.
Concentrate on long-tail keywords because they have less competition and can help your new website rank faster.
Follow these best strategies to win if you’ve found strong themes with enough search volume and low-moderate competition:
- Make long-form material (1500 words or more).
- Add your target keywords, synonyms, and variants to the mix.
- Perform a page optimization (as described earlier)
- Use short paragraphs, subheadings, bullet points, and other techniques to make your information easier to read.
- Don’t pitch your products now; it’s too early. Provide value with your informational content.
Content and blog entries can help you rank for informational keywords, as well as your money pages (homepages, product/service pages, and so on).
The authority of a website, as indicated by backlinks, is given a lot of weight by Google. You will rank faster and higher if you have more authority.
However, don’t expect a lot of backlinks to your money pages. People are simply unwilling to link to them.
High-quality content, on the other hand, is a true link magnet.
This leads to the following step…
Step 6: Boost your rankings with backlinks
Backlinks inform Google that your site is trustworthy and worthy of being ranked.
To grow your authority and rank your new website, you’ll need a link-building strategy.
Begin by looking at your competitors’ backlinks to determine where they come from.
Keep the following in mind: Why did these websites choose to connect to your rivals? What made the page deserving of a link?
With tools like Ahrefs, SpyFu, and SEMrush, you can reverse engineer your competitors’ link-building techniques.
Analyze the authority and backlinks of websites that rank for your desired keywords using SEO Quake.
This will assist you in determining what you need to do in order to surpass them.
Promote your new website and content on social media, forums, participating in Reddit groups, answering questions on Quora, publishing links to WEB 2.0 sites, and so on.
Link building can be a difficult undertaking, particularly for a new and unknown website.
Start with simple link-building strategies for immediate success, then progress to more difficult and complicated strategies.
What is the best way to rank a local business website?
There are a few extra steps you must follow if you want to rank your new local company website.
When ranking local company websites, Google considers extra characteristics such as:
- Page Reviews on Google My Business (GMB)
Citations assist Google in recognizing your company as legitimate and trustworthy. Google looks at your local citations to see if your NAP (name, address, and phone number) is correct and consistent.
They function similarly to backlinks in that the more you have, the higher your website’s ranking will be.
GMB helps you rank on both Google search and Google Maps, in the form of standard organic results and Local Packs.
This is critical for any local business because it increases your chances of ranking.
For local company websites, reviews are the third most important ranking factor. Google aims to show the best local businesses first, and reviews play a big part in that.
Local company reviews are one of the top six ranking signals, according to studies, accounting for 6.47 percent of the total.
Increase the number of favorable evaluations you receive and strengthen your online reputation. It will assist you improve your rankings as well as gain more clients and expand your company.
Ranking your new website is a long-term approach that takes time to produce results but will provide you with high-quality organic (free) traffic for years.
Don’t be discouraged by the lengthy wait; with the appropriate SEO strategies, your site will ultimately begin to rank and rise in Google’s search results.
To keep an eye on your performance and measure results, use Google Analytics to track your traffic.
And if you need assistance rating your new website, leave a comment below or contact us to see what we can do.