Would you like your company to rank on the top of Google for searches related to the products or services you provide? Obviously, you do, as does everyone else.

You have a lot of work ahead of you if you want to gather valuable search traffic and direct it to the correct resources on your website. To make essential adjustments to your strategy, you must develop a good strategy, implement it successfully, and stay updated on the latest algorithm improvements in order to make it to the top of Google.

Search Engine Results Pages SERP

Millions of pages on the internet, but search engine results pages, or SERPs, are the most crucial for digital marketers on how to rank on Google.

People use search engines like Google to find things online. They see search engine results pages (SERPs) as a result of using these engines. The user types their search query into the search engine (often using specified terms and phrases called keywords), and the search engine returns a SERP.

Each SERP is distinct even for searches conducted on the same search engine with the same terms or search queries. This is because almost every search engine personalizes the user experience by showing results based on various criteria other than the user’s search terms, such as the user’s geographical location, browsing history, and social settings.

Although two SERPs may appear identical and contain many of the same results, there are typically minor changes between them.

What is Search Engine Optimization SEO

SEO or Search Engine Optimisation enhances the quantity and quality of traffic to your website through organic search engine results.

To understand the true meaning of SEO, let’s break it down into its components:

  • High-Quality Traffic. You can get all the visits you want, but if they’re going to your site because Google says you’re an Apple computer resource when you’re really a farmer selling apples, that’s not quality traffic. The more focused you are on your items, the more likely you are to attract customers.
  • The volume of traffic. If you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Natural Outcomes. Many SERPs are dominated by advertisements. Natural traffic is traffic that you do not need to pay for.

A search engine can be thought of as a website where you write (or speak) a question into a box, and Google, Yahoo! Bing, or whichever search engine you’re using respond with a long list of connections to the web pages that might answer your question.

Yes, that’s correct. Did you know that there is a secret behind those hyperlinked enchantments?

Here’s how it works: Google has a crawler that goes out and collects data on all the content they can discover on the Internet. The search engine creates an index from the 1s and 0s returned by the crawler. The index is then sent to an algorithm that matches all the data with your query.

Why SEO is important

While social media and other online channels can assist in driving traffic to a website, search engines account for the vast majority of online traffic.

The process of increasing the quality and quantity of website traffic, as well as brand visibility, through the use of organic (sometimes referred to as “natural”) search engine results is called “search engine optimization.”

If one side of SEO is understanding your audience’s intent, the other is presenting it in a way that search engine crawlers can find and understand. This guide will teach you both.

Although search engines are becoming more intelligent, they still require our assistance.

Optimizing your site can assist search engines to give more relevant information to users, allowing your material to be indexed appropriately and presented at the top of Google and other search engine search results.

Ways to implement SEO

The way to get to the top of Google

How to implement SEO, the road to the top of Google.

  1. Start optimizing your content right away

    In SEO, “content optimization” refers to including primary and secondary keywords at the appropriate densities. 

    Having a proper word count, ensuring excellent readability, having optimal meta titles and description tags. Simply put, optimizing your content increases the likelihood of it ranking in Google.

  2. Enhance the user experience throughout the entire website

    Let’s start by explaining Google’s mission as a search engine: like any other search engine, Google’s goal is to find the best possible results for each user’s query.

    If users fail to achieve this goal, they are less likely to use the search engine again.

  3. Design for Mobile First

    It’s unclear whether this means voice search will never be important to e-commerce marketers or if it simply has to evolve. However, we know that mobile accounts for the majority of searches and half of all purchases for the time being.

    More importantly, Google has gone mobile-first. Seventy-seven percent of Americans own a smartphone, and seventy-nine percent of smartphone users have made an online transaction in the last six months. Inside a physical store, Eighty percent of customers used their phones to look up product reviews, compare pricing, or find alternate store locations.

  4. Instead of keywords, concentrate on topic clusters

    Google’s algorithm is changing as well. Today, its goal is to figure out what its consumers want, what they expect to see at the top of Google for those terms, what they’re looking for, and, more importantly, whose search results will best assist them to answer their questions.

    However, don’t expect your website to rank on the top of Google’s first page just by writing keyword-focused content. It’s not enough to look at keywords on their own; we also need to look at the context they’re used. It is important to consider what your users are looking for, or what is known as “user intent.”

Avoiding negative SEO or bad SEO

Negative SEO is any malicious tactic intended at damaging a competitor’s website’s search rankings. Because of its nefarious character, this is commonly referred to as “black hat SEO.”

It can be challenging to detect and prove a negative SEO attack, mainly if a website’s backlink profile already contains many poisonous connections and/or the content is lacking.

Frequently, webmasters who assume they are victims of negative SEO fail to consider other factors that could lead to a reduction in rankings, such as:

  • Google’s algorithms have been updated (Core Algorithm Update).
  • Google’s artificial filtration has filtered you out.

This implies you shouldn’t make hasty judgments about why your ranks have plummeted.

To protect yourself against the effects of algorithmic filtering and upgrades, make sure your content meets Google’s quality requirements and that your backlink profile is in good shape.

Auditing your backlinks is critical since you already have a backlink profile that Google considers spammy (containing unnatural links).

The benefits of ranking on the top of Google

Without a doubt, Google controls the majority of the search engine market. Bing and Yahoo are constantly increasing their market share, and having Apple’s search engine default on all of their devices might be disastrous.

Whatever the case may be in the future, how to rank Google is currently the most important for businesses since the search engine behemoth owns 70% of the market.

So, hopefully, that’s evident by now, but just in case, let us connect the dots: You can’t obtain a conversion on your website unless someone visits it. If no one knows about your website, you won’t get any visitors.

If your website does not appear in the top Google searches, no one will know about it. And if you’re going to appear in Google searches at all, you might as well be first because those are the sites that get the most clicks!

Get help from SEO Experts

Don’t be shy to ask for help. Nalu SEO has experts that can assist you and we guarantee a great ROI that makes our services well worth it.

A little bit about us: 

  • We are unlike other digital marketing agencies. If we already have a client in a specific area, industry or niche we do not take on a competing client. As the truth is, no SEO agency can make every single client rank if they take on clients within the same industry or niche. It’s a conflict of intrest.
  • Also, unlike many other digital marketing agencies, we are organically in number one spot across all search engines for search terms like “affordable SEO professionals”, “affordable SEO experts”, and a number of other terms. This allows us to easily show our clients that if we can rank in a sea of SEO agencies, we can help them rank as well. 
  • Most of our clients have found us after a bad experience with another SEO agency. If you have spoken to another SEO agency, have you tried to find them without searching for them by name and if so do they only appear in ads? That might be a bad sign. Ask them what search terms they organically rank for. 

Nalu SEO Organically ranks in top spots for SEO keywords, unlike many SEO agencies that pay for ads, we are the real deal! You found us, now let us help your future clients find you!

Click here for a free SEO consultation.

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